Zuuro
2022 Branding Project
2022 Branding Project
A brand new start-up, zuuro, wants to tap into this new market by releasing a management platform that makes it easier for creative professionals to sell monthly subscriptions or charge off one access fees with limited time periods to digital products.
Ease of use for the user in the dashboard
Relevant showcasing of information
Ability to customize any information presented
Consistency with the design of the landing page
Simplicity yet complex enough for the user
Figma, Adobe Illustrator, and Photoshop
Products: Lightroom filters, portrait sessions, classes (portrait photography, posing, lightroom tutorials)
“I offer classes to individuals like teaching them how to pose, teaching them the basics of portrait photography and setting up their space to take better photos. Some are general and pre-recorded like the portrait photography, and others are customized like the posing course. I want to easily view the metrics on my classes – which class is selling the most or what are my top classes, how many people sign up for each class, etc. I also want to be able to view some customer feedback on my courses.”
Some challenges that I had were knowing what information on the dashboard was absolutely needed and not making the design and data visualization too hard to understand. However, I believe that I solved this by color-coding data and optimizing the composition of boxes and compartments.